| Outcomes |
- Students will gain a comprehensive understanding of agricultural marketing systems, price determination mechanisms, and the role of information technology and market intelligence in agricultural marketing.
- Students will be able to develop effective marketing strategies for agricultural products, including market segmentation, product positioning, branding, pricing strategies, and distribution channels.
- Students will explore the policy implications of agricultural marketing and prices, examining the role of government interventions, trade policies, and market regulations, and their impact on market efficiency, farmer welfare, and food security.
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