Course description

Agricultural Marketing and Prices is a course that examines the principles of marketing and price determination in the agricultural sector. It covers topics such as market structures, price fluctuations, supply chain dynamics, and marketing strategies for agricultural products. Students will learn about the role of government policies, cooperatives, and international trade in shaping agricultural markets. The course emphasizes practical approaches to improving market efficiency and ensuring fair prices for farmers and consumers. Ideal for students and professionals in agriculture, economics, and business management.

What will i learn?

• Students will gain a comprehensive understanding of agricultural marketing systems, price determination mechanisms, and the role of information technology and market intelligence in agricultural marketing.
• Students will be able to develop effective marketing strategies for agricultural products, including market segmentation, product positioning, branding, pricing strategies, and distribution channels.
• Students will explore the policy implications of agricultural marketing and prices, examining the role of government interventions, trade policies, and market regulations, and their impact on market efficiency, farmer welfare, and food security.