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Marketing Domain: Services and Financial Services Marketing

Marketing Domain: Services and Financial Services Marketing

Free

CUMM2362

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Has discount
Expiry period Lifetime
Made in English
Last updated at Thu Mar 2025
Level
Beginner
Total lectures 12
Total quizzes 0
Total duration 11:00:00 Hours
Total enrolment 0
Number of reviews 0
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Short description CUMM2362
Outcomes
  • Examine the unique challenges of services marketing, including the elements of product, price, place, promotion, processes, physical evidence, and people.
  • Evaluate the roles played by employees and customers during service delivery of financial services.
  • Explain service blueprinting and its application across various service sectors particularly the financial services.
  • Design service quality measurements to build customer loyalty and evaluate the effectiveness, efficiency of customer service offerings.
Requirements

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