Course description

Business Environment refers to the external and internal factors that influence the functioning, decision-making, and performance of an organization. It encompasses economic, social, political, technological, and legal elements that shape opportunities and challenges for businesses. Understanding the business environment helps organizations adapt to market trends, comply with regulations, and maintain competitiveness. Key aspects include market dynamics, global trade, consumer behavior, and government policies. It plays a vital role in strategic planning and sustainable growth.

What will i learn?

• Identify and evaluate the complexities of business environment and their impact on the business.
• Analyze the relationships between Government and business and understand the political, economic, legal and social policies of the country.
• Analyze current economic conditions in developing emerging markets, and evaluate present and future opportunities.
• Gain knowledge about the operation of different institutions in international business environment.