Course description

Advertising and public relations are strategic fields focused on promoting brands, products, and messages to target audiences. Advertising uses paid media to create compelling campaigns, while public relations builds credibility through earned media and stakeholder engagement. Together, they influence consumer behavior, shape public perception, and drive brand growth. Advancements in digital platforms and analytics have transformed these fields, enabling more personalized and impactful communication strategies.

What will i learn?

• Develop creative solutions to address advertising and marketing communications challenges
• Evaluate the effectiveness of integrated advertising and marketing communications initiatives
• Write and edit clear, accurate, targeted copy aligned to organizational objectives, appropriate for the chosen channel
• Produce effective, accessible, and timely print, digital and multimedia communications, independently and collaboratively, to manage specific media relations, issues and achieve organizational objectives