Course description

Advertising and Public Relations is a course that focuses on the principles and strategies used in promoting products, services, and brands. It covers topics such as media planning, consumer behavior, digital marketing, and crisis communication. Students will learn how to craft compelling messages, manage public perception, and create effective advertising campaigns. The course also emphasizes ethical practices and the role of public relations in building brand reputation. Ideal for students and professionals in marketing, communications, and media.

What will i learn?

• Develop creative solutions to address advertising and marketing communications challenges
• Evaluate the effectiveness of integrated advertising and marketing communications initiatives
• Write and edit clear, accurate, targeted copy aligned to organizational objectives, appropriate for the chosen channel
• Produce effective, accessible, and timely print, digital and multimedia communications, independently and collaboratively, to manage specific media relations, issues and achieve organizational objectives