Course description

Agricultural and Food Marketing Management-II delves deeper into advanced marketing strategies and tools for the agri-food sector. It emphasizes global marketing, digital strategies, policy impacts, and market intelligence to enhance competitiveness. The course focuses on sustainable practices, value chain optimization, and addressing market dynamics. It equips professionals with skills to drive growth and innovation in agricultural and food marketing.

What will i learn?

• Understanding Market Liberalisation in Agriculture
• Marketing Strategy Planning and Control
• New Product Development in Agribusiness
• Commodity Marketing and Risk Management
• Application of Technology in Agricultural Marketing