Course description

Agriculture Marketing involves the process of promoting, selling, and distributing agricultural products from farms to consumers. It includes market research, pricing strategies, branding, and identifying target markets. The field focuses on optimizing supply chains, reducing wastage, and ensuring that farmers get fair value for their produce. Agriculture marketing plays a vital role in boosting farm profitability and improving market access for agricultural products.

What will i learn?

• Understand and appreciate the structure and working of the agricultural marketing system in
• Learn how agriculture marketing system affects the farmers, consumers and intermediaries.
• Develop strategies through which the dynamic marketing system will respond to create a win-win situation for all the
• Appreciate the possible changes in the agriculture input, output and food market because of pandemic Covid 19 and need for the appropriate