Course description

Agriculture Marketing is a course that focuses on the principles and strategies of marketing agricultural products. It covers topics such as market analysis, consumer behavior, pricing, distribution channels, and branding in the agricultural sector. Students will learn how to develop effective marketing plans and manage agricultural supply chains. The course also explores the role of technology and digital marketing in reaching global markets. Ideal for students and professionals in agriculture, business, and marketing.

What will i learn?

• Understand and appreciate the structure and working of the agricultural marketing system in India.
• Learn how the agriculture marketing system affects the farmers, consumers, and intermediaries.
• Develop strategies through which the dynamic marketing system will respond to create a win-win situation for all the stakeholders.
• Appreciate the possible changes in the agriculture input, output, and food market because of the pandemic Covid 19 and the need for the appropriate measures.