Course description

Business Research (BBA) involves systematic data collection, analysis, and interpretation to support business decision-making. It helps identify market trends, customer preferences, and business opportunities, ensuring informed strategic planning and problem-solving.

What will i learn?

• Demonstrate knowledge of different research designs and select appropriate research methods for a given research problem.
• Plan and execute a research project relevant to their field of interest, including formulating research questions, developing a research proposal, and creating a project timeline.
• Collect, analyze, and interpret quantitative and qualitative data using relevant data collection techniques and analysis methods.
• Use statistical software (e.g., SPSS, Excel, R) to analyze quantitative data and draw valid conclusions.
• Communicate research findings effectively through research report writing and oral presentation.