Course description

Communication Research involves the systematic study of communication processes, patterns, and effects across different contexts. It explores how messages are created, transmitted, and received, using qualitative and quantitative methods. This research helps understand media influence, audience behavior, and the effectiveness of communication strategies in various fields like journalism, marketing, and interpersonal communication.

What will i learn?

• Conduct research on different media elements
• Conduct research on radio, TV, advertising and public relations
• Write research reports and project proposals
• Understand process of social science research in a clear manner