Communication skills theory focuses on understanding the principles, models, and processes that underpin effective communication. Several key theoretical concepts are central to the study of communication skills:
Linear Model of Communication: This model, developed by Shannon and Weaver, suggests that communication is a one-way process where a sender transmits a message to a receiver through a channel, with potential noise that can distort the message.
Transactional Model of Communication: Unlike the linear model, this theory views communication as a dynamic and interactive process where both the sender and receiver simultaneously exchange messages, feedback, and adjust based on the context.
Contextual Communication: This theory emphasizes that communication does not occur in a vacuum; it is influenced by the context, including cultural, social, and environmental factors that shape how messages are received and interpreted.
Interpersonal Communication Theory: This theory explores how people use verbal and non-verbal messages to build relationships, share information, and resolve conflicts. It highlights concepts like self-disclosure, power dynamics, and active listening in communication.
Communication Accommodation Theory: This theory explains how individuals adjust their communication style to either converge with or diverge from the style of others, based on factors such as group membership or social identity.
