Designing User/Customer Experience (UX/CX) involves creating intuitive, seamless, and engaging interactions between users and a product or service. It focuses on understanding user needs, behaviors, and emotions to enhance satisfaction and usability. The process includes research, design, testing, and feedback to continuously improve the experience. UX/CX design ensures that users feel valued, heard, and connected to the brand. Ultimately, it aims to foster long-term loyalty by delivering exceptional, meaningful experiences at every touchpoint.