Diffusion and Adoption of Innovations
MAEX1103
English
Last updated
Fri, 28-Feb-2025
MAEX1103
English
Last updated
Fri, 28-Feb-2025
Diffusion and Adoption of Innovations is a concept from social science, particularly used in the fields of communication, marketing, and sociology, that explains how new ideas, products, or technologies spread within a population or society. This concept focuses on the process by which an innovation is communicated, accepted, and integrated into a community or social system over time.
