Domain Track: Business Analytics
Business Analytics focuses on using data-driven methods, tools, and technologies to analyze business performance and support decision-making. It involves interpreting historical data, forecasting future trends, and identifying actionable insights to solve business problems. The domain integrates statistical analysis, predictive modeling, and data visualization techniques. It enables organizations to improve efficiency, optimize processes, and gain a competitive advantage. Business Analytics is widely applied in areas like finance, marketing, operations, and customer relationship management.