Course description

Go-to-market (GTM) product development is the strategic process of bringing a new product to market, from ideation to launch. It involves identifying target audiences, conducting market research, and refining product features to meet customer needs. The product development phase includes design, prototyping, testing, and iteration to ensure the product is viable and competitive. The GTM strategy then focuses on positioning, pricing, distribution channels, and marketing tactics to generate awareness and drive sales. This process is essential for successful market penetration, ensuring that the product meets demand and achieves business objectives effectively.

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