B2B (Business-to-Business) marketing focuses on promoting products or services from one business to another rather than to individual consumers. It involves longer sales cycles, relationship building, and a deep understanding of clients' specific needs. Strategies often include personalized outreach, content marketing, and industry-specific solutions. B2B marketers emphasize value propositions, ROI, and how products can solve business challenges. Effective B2B marketing fosters strong partnerships and drives sustainable business growth.