Course description

Pharmaceutical advertising involves promoting drugs and healthcare products to physicians, pharmacists, and consumers through various media channels. It ensures accurate communication of drug benefits, risks, and regulatory compliance. Service management in the pharmaceutical industry focuses on providing efficient customer support, handling inquiries, and ensuring satisfaction with products and services. This area also involves managing the logistics of drug distribution and supply chains. Both advertising and service management are essential for promoting safe, effective medications and maintaining strong customer relationships.

What will i learn?

• This course enables students to know pharmaceutical service marketing, promotion of drugs, marketing plan market segmentation, scope of advertising, Marketing of Pharmaceutical and Hospital services.