Course description

Sales and Distribution Management in marketing focuses on the strategies and processes involved in promoting and delivering products to consumers. It involves managing sales teams, developing distribution channels, and ensuring effective product availability in the market. This domain includes setting pricing strategies, tracking sales performance, and optimizing logistics. It requires understanding customer needs, market trends, and supply chain dynamics. Effective sales and distribution management is key to maximizing revenue, customer satisfaction, and market reach.

What will i learn?

  • Plan and implement an effective sales strategy for their organizations
  • Develop, handle and grow key accounts
  • Manage and enhance the sales force productivity and performance
  • Apply specialized knowledge of distribution management to get the desired results from the channel participants
  • Review the functions of a distribution centre and the design features which cater for specific types of products

Text books & references

ADITYA SAH

Free

Modules

14

Skill level

Beginner

Expiry period

Lifetime

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